Every company has to maintain a given state of balance between all the branches involved in the processes taking place inside. It is a bit hard to tell about those things in general, without any recognition on particular issues, but this is just for the sake of theoretical approach. Every single company has to be organized in a way that would squeeze as much as possible from everywhere, where it is possible. There have already been many approaches to the world of business, and many various (more or less strange) ideas have been introduced. It would be hard to sum it all up. Maybe focusing on a particular case is a better idea up here. Lets just focus on the role of a given person in a company. For example a polish seo in one of the modern enterprises. Whenever there is a problem with publishing a text connected with advertising online, the polish seo knows how to deal with that, he always finds a good solution to this kind of problems. So when they had some problems with defining the best place of destination for one of the slogans, that was a part of a larger text, the only thing that was worth doing was asking the polish seo. He always has something to say and to do in such cases, I bet. This is something for him, without any doubt.